JEFFREY J. FOX is the author of the Wall Street Journal and New
York Times bestseller How to Become a CEO. He is also the founder
and President of Fox & Company, Inc., a management consulting
firm that specializes in marketing strategy development and sales
effectiveness.
RICHARD C. GREGORY is a Senior Consultant with Fox &
Company. He leads Fox”s Dollarization Consulting and Training
practice, which helps clients develop innovative approaches to
articulating and quantifying the value they deliver to their
customers.
1 Ebooks por Richard C. Gregory
Jeffrey J. Fox & Richard C. Gregory: The Dollarization Discipline
How companies turn value-added into real profits
The Dollarization Discipline shows organizations and marketers how
to effectively communicate the economic value created by their
products and …
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