William Horton 
e-Learning by Design 

Since the first edition of E-learning by Design, e-learning
has evolved rapidly and fringe techniques have moved into the
mainstream. Underlying and underwriting these changes in
e-learning are advances in technology and changes in society.

The second edition of the bestselling book E-Learning by
Design offers a comprehensive look at the concepts and
processes of developing, creating, and implementing a successful
e-learning program. This practical, down-to-earth resource is
filled with clear information and instruction without over
simplification. The book helps instructors build customized
e-learning programs from scratch–building on core principles
of instructional design to: develop meaningful activities and
lessons; create and administer online tests and assessments; design
learning games and simulations; and implement an individualized
program.

‘Every newcomer to the field will find this edition
indispensable, while professionals will find much needed
contemporary information to manage the rapid changes happening in
our field. Even if you own the first edition, buy this update as
soon as possible.’

–Michael W. Allen, CEO of Allen Interactions, Inc.;
author, Michael Allen’s e-Learning Library Series

‘Covers the full range of options for presenting learning
materials online–including designing useful topics, engaging
activities, and reliable tests–and it takes into account the
realities and issues of today’s instructional designers, such as
social learning and mobile learning.’

–Saul Carliner, associate professor, Concordia
University; author, The E-Learning Handbook

‘Horton nails it! Perfectly timed, robust, and practical, this
second edition of brings together the latest strategies for
learning without losing its critical premise–technology
enables e-learning, but great design makes it work.’

–Marc J. Rosenberg, e-learning strategist; author,
Beyond E-Learning

‘An e-learning encyclopedia loaded with detailed guidelines and
examples ranging from basic instructional design techniques to the
latest applications in games, social media, and mobile-learning. An
essential reference for anyone involved in e-learning design,
development, or evaluation’

–Ruth Colvin Clark, author, e-Learning and the
Science of Instruction

Sobre o autor

William Horton is a leading e-learning consultant and president of William Horton Consulting, Inc. He is the author or co-author of numerous books including E-learning by Design, Designing and Writing Online Documentation, Leading E-learning, Evaluating E-learning, Using E-learning, Secrets of User-Seductive Documents, E-learning Tools and Technologies, Getting Started in Online Learning, and The Web Page Design Cookbook.