Ebook > Social Sciences > Economy > Reinhold Decker & Frank Kroll: Marketing (PDF)

Reinhold Decker & Frank Kroll
Marketing
Eine entscheidungsorientierte Einfuhrung

Support

Cover of Reinhold Decker & Frank Kroll: Marketing (PDF)

Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverständnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen treffen zu können. Das Lehrbuch richtet sich in erster Linie an Studierende im Grund- oder Bachelor-Studium, die Lehrveranstaltungen zum Thema Marketing besuchen.

€27.67

Language German ● Format PDF ● ISBN 9783540874560 ● Publisher Springer Berlin Heidelberg ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 6320745 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Reinhold Decker Frank Kroll Martin Meiner Ralf Wagner

245,484 Ebooks in this category

Cover of Rod B. McNaughton: Global Competition and Local Networks

Rod B. McNaughton: Global Competition and Local Networks

This title was first published in 2002. The interest in becoming globally competitive through network strategies, particularly networks between small and medium-sized firms in local business …

Cover of Julia C. Abedian: Exposing Federal Sponsorship of Job Loss

Julia C. Abedian: Exposing Federal Sponsorship of Job Loss

Originally published in 1995, this book explores a number of subjects of significance for labor and economic policy, especially the role of U. S. tax policy in the relocation of jobs from the …

Cover of Bernie Bishop: Liberalising Foreign Direct Investment Policies in the APEC Region

Bernie Bishop: Liberalising Foreign Direct Investment Policies in the APEC Region

This title was first published in 2001. This work is a response to criticisms that investment liberalization in the APEC region is not moving quickly enough. It commences with a historical overview …

Cover of Victor A. Dyck & Jorge Hendrichs: Sterile Insect Technique

Victor A. Dyck & Jorge Hendrichs: Sterile Insect Technique

The sterile insect technique (SIT) is an environment-friendly method of pest control that integrates well into area-wide integrated pest management (AW-IPM) programmes. This book takes a generic, …

Cover of Debasis Chanda: Artificial Intelligence and Data Mining for Mergers and Acquisitions

Debasis Chanda: Artificial Intelligence and Data Mining for Mergers and Acquisitions

The goal of this book is to present a modeling framework for the Virtual Organization that is focused on process composition. This framework uses Predicate Calculus Knowledge Bases. Petri Net-based …

Cover of M.J. Tumbare: Management of River Basins and Dams

M.J. Tumbare: Management of River Basins and Dams

The Zambezi river basin is the fourth largest river basin in Africa and drains a total of some 1350.000 square km. The basin drains eight countries: Angola, Botswana, Malawi, Mozambique, Namibia, …

Cover of A.S. Balasubramaniam & D.T. Bergado: Developments in Geotechnical Engineering: from Harvard to New Delhi 1936-1994

A.S. Balasubramaniam & D.T. Bergado: Developments in Geotechnical Engineering: from Harvard to New Delhi 1936-1994

This book reviews the developments that have taken place in the field of geotechnical engineering since the first international conference on Soil Mechanics and Foundation Engineering was held in …

Cover of A. Bouazza: Environmental Geotechnics

A. Bouazza: Environmental Geotechnics

This volume presents proceedings from the first Australian-New Zealand Geoenvironment conference. The conference provides a forum for researchers and practitioners in the region to exchange ideas, …

Cover of Michael Melone: Designing Secure Systems

Michael Melone: Designing Secure Systems

Modern systems are an intertwined mesh of human process, physical security, and technology. Attackers are aware of this, commonly leveraging a weakness in one form of security to gain control over an …

Cover of Frank G.W. Jaspers & Paul van Hofwegen: Analytical Framework for Integrated Water Resources Management

Frank G.W. Jaspers & Paul van Hofwegen: Analytical Framework for Integrated Water Resources Management

This monograph provides a framework and guidelines for the assessment of institutional frameworks for integrated water resources management (IWRM). The framework and guidelines were developed to …