This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
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Despre autor
Francisco J. Martínez-López is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.
Limba Engleză ● Format PDF ● Pagini 132 ● ISBN 9783030769352 ● Mărime fișier 5.6 MB ● Editor Francisco J. Martínez-López & Juan Carlos Gázquez-Abad ● Editura Springer International Publishing ● Oraș Cham ● Țară CH ● Publicat 2021 ● Descărcabil 24 luni ● Valută EUR ● ID 7843260 ● Protecție împotriva copiilor DRM social
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