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W. Timothy Coombs & Sherry J. Holladay 
The Handbook of Crisis Communication 

Ajutor
Written as a tool for both researchers and communication managers,
the Handbook of Crisis Communication is a comprehensive
examination of the latest research, methods, and critical
issues in crisis communication.

* Includes in-depth analyses of well-known case studies in
crisis communication, from terrorist attacks to Hurricane
Katrina

* Explores the key emerging areas of new technology and global
crisis communication

* Provides a starting point for developing crisis communication
as a distinctive field research rather than as a sub-discipline of
public relations or corporate communication
€48.99
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Despre autor

W. Timothy Coombs is Professor at the Nicholson
School of Communication at University of Central Florida, USA.
He is the author of Code Red in the Boardroom (2006), and
Today’s Public Relations (2006).

Sherry J. Holladay is Professor at
the Nicholson School of Communication at University of
Central Florida, USA. She is the author of numerous articles
related to corporate communication.

Together, they have co-authored It’s Not Just PR
(2007), PR Strategy and Application (2010) and Managing
Corporate Social Responsibility: A Communication Approach
(2011). All titles are published by Wiley-Blackwell.
Limba Engleză ● Format PDF ● Pagini 768 ● ISBN 9781444314892 ● Mărime fișier 2.2 MB ● Editor W. Timothy Coombs & Sherry J. Holladay ● Editura John Wiley & Sons ● Publicat 2010 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 2388793 ● Protecție împotriva copiilor Adobe DRM
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