Michael S. Robinson & James D. Bamford 
Mastering Alliance Strategy 
A Comprehensive Guide to Design, Management, and Organization

Successful business alliances today are critical to the competitive
advantage of many companies. Mastering Alliance Strategy presents
state-of-the-art thinking and practices for using partnerships
effectively. This essential resource will help you understand and
use alliances better, whether you are a new or seasoned alliance
professional, a business-development specialist, a line manager, or
a top executive. The authors argue that the secrets to success lie
not solely in the intricacies of a deal but also in the strategy
and organization behind the deal. They draw ideas and tools from
years of research and reporting on four elements that are key to an
effective alliance strategy:

* Designing the alliance and crafting the agreement

* Managing the alliance after it is launched

* Leveraging a constellation of alliances

* Building an internal alliance capability

Innehållsförteckning

Acknowledgments.

Introduction: What Is Alliance Strategy?

Part One: Designing Alliances Setting Strategy.

1. Envisioning Collaboration (David Ernst).

2. Finding Joint Value (Charles Roussel).

3. Managing Risk.

4. Entering Emerging Markets (Ashwin Adarkar, Asif Adil, David
Ernst, Paresh Vaish).

5. Putting Strategy Before Structure.

Building the Foundation.

6. Collaborating with Competitors.

7. Crafting the Agreement: Lawyers and Managers (David Ernst,
Stephen I. Glover, James D. Bamford).

8. Negotiating the Deal.

Part Two: Managing Alliances Working Together.

9. Relationship Management (Jeff Weiss, Laura J. Visioni).

10. Governing Collaboration.

11. Making Joint Decisions (Francine G. Pillemer, Stephen G.
Racioppo).

12. Managing Without Control (Gene Slowinski).

Leading the Relationship.

13. Alliance Staffing.

14. Roles of the Alliance Manager.

15. Life as an Alliance Manager.

Getting Out.

16. Why Joint Ventures Die (Bruce Kogut).

17. Graceful Exit.

Part Three: Competing in Constellations Managing Networks.

18. Constellation Strategy.

19. Constellation Governance.

20. Constellation Dynamics.

Veterans and Pioneers.

21. Reaching Every Pocket: Coca-Cola.

22. Network Effects: Visa International.

23. From Local to Global: Colliers International.

24. Leading Wagon Trains: Western Wisdom.

Part Four: Building an Alliance Capability.

Sustaining the Effort.

25. Growth of Alliance Capabilities (James D. Bamford, David
Ernst).

26. Alliances Across the Corporation: Unisys.

27. Training for Collaboration.

Master Builders.

28. Grandmasters at the Extremes.

29. Order Out of Chaos: Lotus Development.

30. From Art to Science: Fed Ex.

31. An Army of Diplomats: Eli Lilly (Nelson M. Sims, Roger G.
Harrison, Anton Gueth).

About the Authors.

Index.

Om författaren

James D. Bamford is a consultant in Washington, D.C., who focuses
on a range of alliance issues including strategy, deal making,
governance, launch, restructuring, and portfolio management. He was
the cofounder and editor of The Alliance Analyst.

Benjamin Gomes-Casseres is a professor at Brandeis University and
previously was at Harvard Business School. He wrote The Alliance
Revolution and numerous articles on alliance strategy and he
consults and teaches widely on the topic.

Michael S. Robinson is a consultant in Sydney, Australia, and was
cofounder and publisher of The Alliance Analyst. He launched a
number of publications and started successful businesses in Asia,
Europe, and the United States.