An inside account of how Mc Donald’s turns diversity into
success
Everyone knows Mc Donald’s, one of the most recognizable brand names
in the world. But few know the extent to which Mc Donald’s continued
and ongoing success is due to the company’s internal philosophy of
inclusion and diversity. One of the biggest employers in the world,
Mc Donald’s staff is one of the world’s most racially, culturally,
and religiously diverse.
In None of Us Is As Good As All of Us, Mc Donald’s Global
Chief Diversity Officer, Patricia Sowell Harris, offers the first
inside look at the company’s philosophy of inclusion and diversity
through interviews with more than 60 key employees and leaders.
These accounts, of franchisees, suppliers, and employees, reveal
how Mc Donald’s embraces all races, creeds, and cultures to create
unity and business achievement.
* Written by Patricia Sowell Harris, Mc Donald’s global chief
diversity officer
* Serves as a template for any business that wants to embrace
wider diversity and use it to prosper
* With a Foreword by Jim Skinner, Mc Donald’s CEO since
2004
* A first look at the inner workings of Mc Donald’s impressive
diversity and inclusion philosophy
For any business leader who wants to embrace diversity and
encourage team unity, None of Us Is As Good As All of Us
offers inspiration and guidance.
success
Everyone knows Mc Donald’s, one of the most recognizable brand names
in the world. But few know the extent to which Mc Donald’s continued
and ongoing success is due to the company’s internal philosophy of
inclusion and diversity. One of the biggest employers in the world,
Mc Donald’s staff is one of the world’s most racially, culturally,
and religiously diverse.
In None of Us Is As Good As All of Us, Mc Donald’s Global
Chief Diversity Officer, Patricia Sowell Harris, offers the first
inside look at the company’s philosophy of inclusion and diversity
through interviews with more than 60 key employees and leaders.
These accounts, of franchisees, suppliers, and employees, reveal
how Mc Donald’s embraces all races, creeds, and cultures to create
unity and business achievement.
* Written by Patricia Sowell Harris, Mc Donald’s global chief
diversity officer
* Serves as a template for any business that wants to embrace
wider diversity and use it to prosper
* With a Foreword by Jim Skinner, Mc Donald’s CEO since
2004
* A first look at the inner workings of Mc Donald’s impressive
diversity and inclusion philosophy
For any business leader who wants to embrace diversity and
encourage team unity, None of Us Is As Good As All of Us
offers inspiration and guidance.
€19.99
สารบัญ
Foreword by Jim SkinnerMessage From Linda Dunham
Mcdonald’s Diversity Timeline
Chapter 1: Welcome to Mc Donald’s 1
Chapter 2: In the Beginning 13
Chapter 3: Awakening 25
Chapter 4: The African American Experience 37
Chapter 5: The Women’s Experience 77
Chapter 6: Hispanic Americans . . . and More 99
Chapter 7: Mc Donald’s Today 129
Chapter 8: Tomorrow . . . the World! 147
A Note from the Author 161
Acknowledgments 163
Index 165
เกี่ยวกับผู้แต่ง
PATRICIA SOWELL HARRIS is the Global Chief Diversity Officer of Mc Donald’s Corporation, the world’s largest quick service restaurant chain. Mc Donald’s serves more than 58 million customers each day and employs 1.6 million people in 118 countries. For more information on Mc Donald’s, please visit www.About Mc Donalds.com.
ภาษา อังกฤษ ● รูป PDF ● หน้า 192 ● ISBN 9780470572238 ● ขนาดไฟล์ 1.4 MB ● สำนักพิมพ์ John Wiley & Sons ● การตีพิมพ์ 2009 ● ฉบับ 1 ● ที่สามารถดาวน์โหลดได้ 24 เดือน ● เงินตรา EUR ● ID 2320048 ● ป้องกันการคัดลอก Adobe DRM
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