C. David Crouch 
12 Steps to Excellence 
How to Build a Great Team

‘Nobody understands the science of excellence like David Crouch.’
– Stephen M.R. Covey

Creating excellence is an applied science. Drawing upon the experience of successful teams and their leaders, ’12 Steps to Excellence’ captures the essence of team excellence in an easy-to-execute method anyone can employ.

Building a great team is a discipline that can be learned. How do you talk about the work you do? What’s the main thing your team is trying to accomplish? What do you value so strongly that you’re not willing to compromise along the way? How do customers define your quality and how do you measure it? Are you and everyone on your team building strong customer relationships? Are you impressing your customer so much that they will voluntarily and passionately talk positively to others about you? Is everyone on your team fully engaged in the work? Are you making positive forward progress? Do you have a viable strategic plan? Are you tapping into the Pareto Principle of Leadership Excellence? Can you measure all of these things?

In his warm and eloquent style, David shows us step-by-step how to build a great team and organization. He gives us the framework, language, and process so that we not only have knowledge and understanding of the steps required, we also have the tools to achieve it.

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C. David Crouch is a perpetual student of excellence who serves as a consultant and teacher to leaders in the corporate and social sectors. He earned a bachelor’s degree in business administration from the University of North Carolina-Chapel Hill and a master’s degree in organizational development from Western Carolina University. He is also the author of The Excellent Experience: A Blueprint for Organizational, Team, and Individual Success. He and his wife, Debbie, have five children and six grandchildren and live in Charlotte, North Carolina.