James Cecora 
Cultivating Grass-Roots for Regional Development in a Globalising Economy 
Innovation and Entrepreneurship in Organised Markets

First published in 1999. The key to successful regional development is more a personality issue than a global one, contends social economist Dr. James Cecora. With a fresh new interdisciplinary approach, Cecora tackles traditional economic theory to show that a distinct type of individual, the ‘innovative entrepreneur’, can do more to secure economic stability in a particular region than any multinational corporation. Arguing that global economics have spiraled out of control, Cecora builds a case for supporting and promoting the development of entrepreneurs at the local and regional level. These individuals will, he says, work at strengthening the regional economy over the long term because of their permanent attachment to a region, as well as in vested self-interest. Cecora compares the personalities of corporate managers to self-starting entrepreneurs, drawing the conclusion that the risk-taking ability of entrepreneurial types prompts more creative thinking and regionally appropriate action and solutions. This willingness to try new approaches is often a key to success.