Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. Greg M. Allenby is the author of Bayesian Statistics and Marketing, published by Wiley.
2 Ebooks tarafından Peter E. Rossi
Handbook of the Economics of Marketing
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers …
EPUB
İngilizce
DRM
€119.65
Peter E. Rossi & Greg M. Allenby: Bayesian Statistics and Marketing
The past decade has seen a dramatic increase in the use of Bayesian
methods in marketing due, in part, to computational and modelling
breakthroughs, making its implementation ideal for many …
PDF
İngilizce
DRM
€71.99
