Автор: Ron Lynch

RICK CESARI was the first person to use an infomercial to build a national brand name (Juiceman¯®) and then apply the same strategy to launch a number of other products and brands into the stratosphere: The Sonicare Toothbrush, the George Foreman Grill, Oxi Clean, and Orange Glo¯®, as well as Fortune 500 clients Microsoft and Clorox¯®. He is the founder and CEO of Cesari Direct, a full-service direct-response marketing agency that provides production, media buying, interactive, and campaign management services. RON LYNCH has been the creative mind behind many successful direct-response campaigns including Back Joy¯® Orthotics, the Total Trolley, Light Relief¯®, the Flavor Wave Oven¯®, and more. He has worked with Rick Cesari since 2001 and is currently partner and Creative Director of Cesari Direct. He specializes in strategic category creation, brand creation, and direct media messaging. Learn more at Cesari Direct.com.