Hajo Hippner & Matthias Meyer 
Computer Based Marketing 
Das Handbuch zur Marketinginformatik

This title was first published in 2002. The interest in becoming globally competitive through network strategies, particularly networks between small and medium-sized firms in local business …

The sterile insect technique (SIT) is an environment-friendly method of pest control that integrates well into area-wide integrated pest management (AW-IPM) programmes. This book takes a generic, …

The goal of this book is to present a modeling framework for the Virtual Organization that is focused on process composition. This framework uses Predicate Calculus Knowledge Bases. Petri Net-based …

This book reviews the developments that have taken place in the field of geotechnical engineering since the first international conference on Soil Mechanics and Foundation Engineering was held in …

This volume presents proceedings from the first Australian-New Zealand Geoenvironment conference. The conference provides a forum for researchers and practitioners in the region to exchange ideas, …

First published in 2000. Managers who are able to conceptualize and align management systems with business strategy are more likely to achieve on-the-job results, receive higher performance …

Modern systems are an intertwined mesh of human process, physical security, and technology. Attackers are aware of this, commonly leveraging a weakness in one form of security to gain control over an …

Fourteen brucellosis experts from seven countries discuss the history, epidemiology, microbiology, immunology, diagnosis, treatment, and control of brucellosis in animals and man. Edited by members …

First Published in 1999. This book addresses one such needed change in the corporate arena the continuing inequality of opportunities for success that blacks experience relative to their similarly …

First Published in 2000. This book examines the shareholder activism of institutional investors and the effect of shareholder activism on portfolio performance. Institutional shareholder activism …