Michael Dunn is CEO and chairman of Prophet and isresponsible for overseeing the firm”s strategy, clientrelationships, and people. He is the co-author (with Scott Davis)of Building the Brand-Driven Business from Jossey-Bass.
Chris Halsall, former Prophet and McKinsey consultant, works and lives in New York City.
2 电子书 Chris Halsall
Michael Dunn: Marketing Accountability Imperative
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help …
PDF
英语
DRM
€38.67
Michael Dunn: Marketing Accountability Imperative
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help …
EPUB
英语
DRM
€38.59
