Paul Dunn & Ronald J. Baker 
The Firm of the Future 
A Guide for Accountants, Lawyers, and Other Professional Services

Provides accountants in small and medium sized firms the tool to
expand services beyond attest and compliance functions.

* Shows how to transition to other professional services that
clients value.

* Provides a pro-forma business plan for mapping a three to five
year plan for the transition to a successful practice.

* Positions consulting as an extension to traditional services,
not just an alternative.

* Includes many real world examples of accountants who have made
a successful transition to new services, discussing the challenges
and the results achieved.

* Focuses on quality of life issues and how to get there.

关于作者

PAUL DUNN continues to be at the forefront of management and
marketing on a global basis. He formed The Results Corporation, a
marketing organization, and from there Results Accountants’
Systems (RAS) which focused on accountants in public practice, and
founded the ‘Accountants’ Boot Camp’ Process. He is in high
demand for his marketing and speaking skills, working with major
corporations worldwide.

RON BAKER, CPA, is the founder of Vera Sage Institute, a
think tank dedicated to teaching Value Pricing to professionals
around the world. He is a frequent speaker and a consultant to
professional service firms on implementing Total Quality Service
and Value Pricing. He is also author of the bestselling marketing
book written specifically for the professions, The
Professional’s Guide to Value Pricing, Fourth Edition.