Annie Makhoul & Simon Morley 
The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design 

This welcome new resource for international students in art,
design, and media provides clear explanations of the terminology
they must master in order to fulfill their academic potential and
enrich their professional careers.

* Offers a much-requested new resource that fills a gap in
the academic market

* Tailored specifically to the needs of international students in
art, design, and media

* Color-coded key words and phrases for quick reference

* Includes sections on study skills, academic expectations in
Western institutions, methodologies, and important theorists

* An ideal handbook for curators and gallery staff everywhere for
whom English is a non-native language

قائمة المحتويات

Acknowledgements x

Preface xi

I KEY WORDS AND PHRASES IN ART, DESIGN AND MEDIA 1

Part A glossary 2

Part B Useful educational terms 83

Part C Verb list 90

Making behaviour 90

Creative behaviour 92

Complex, logical and judgemental behaviour 93

Study behaviour 94

II ILLUSTRATED ART OBJECTS 95

III STUDY SKILLS 113

Part A Defining principles 114

The Western educational style 114

Convergent and divergent thinking 115

Part B Study skills in art, media and design 117

What are BA honours, MA and Ph D degrees? 117

What is practice-based postgraduate research? 119

Learning goals in art, media and design courses 120

Learning outcomes 121

IV METHODOLOGIES AND CULTURAL CONTEXT 125

Part A Some historical background 126

Part B Thinking about world-views 134

Creating your own world-view 136

Part C Methodological approaches in art, media and design
141

Historical background 141

Modernism 143

Postmodernism 147

V AN INTRODUCTION TO KEY THINKERS AND CONCEPTS IN ART, MEDIA
AND DESIGN 151

Part A Background 156

1. Sociology 157

2. Psychology 159

3. Phenomenology 162

4. Philosophy of language 166

5. Marxism 169

6. Vitalism 172

Part B Contemporary thinkers and concepts 175

1. Structuralism 180

2. Hermeneutics 181

3. Pragmatism 183

4. Poststructuralism 185

5. Post-Marxism 189

6. Gender studies 199

7. Postcolonial theory 201

8. Postmodern vitalist theory 204

9. Technology, media and postmodernity 209

10. Posthumanism and cyberculture 215

VI OTHER USEFUL INFORMATION 221

Part A Graphics 222

Galleries and museums 222

Artists’ materials, book and computer shops 223

Art and design awards 223

Magazines, websites and blogs 224

Designers and agencies 224

Part B Fine art 227

Art shops and bookshops in london 227

Art and design awards 227

Magazines, websites and blogs 228

Studios 228

Artists 228

VII SUGGESTED GENERAL READING 231

General surveys 232

Key texts 232

Modern art 233

Contemporary art 235

New media 238

Global art 238

Design 239

Index 240

عن المؤلف

Annie Makhoul is head of the Department for
International Studies at the Winchester School of Art, University
of Southampton, UK. Dr. Makhoul has been working with international
students, particularly from Asia, for a decade and is responsible
for the development of Winchester School of Art’s
international program.

Simon Morley is Visiting Fellow in the Winchester School of
Art, University of Southampton, UK, and Assistant Professor at
Dankook University, South Korea. A former Course Leader of the MA
in Fine Art at Winchester School of Art, and lecturer at
Sotheby’s Institute, Dr. Morley is a celebrated artist,
writer, and lecturer who has exhibited his work internationally and
is the author of Writing on the Wall: Word and Image in Modern
Art (2003), and editor of The Sublime: Documents in
Contemporary Art (2010). His writings and reviews have appeared
in such publications as Third Text, Art Monthly,
Tate Magazine, and The Independent on Sunday.