Gustave LeBonA 
Crowd 
A Study of the Popular Mind

The Crowd: A Study of the Popular Mind is the foundation-laying masterpiece of group psychology. The Crowd: A Study of the Popular Mind is a hardcover collector”s edition with illustrations, including a large number of wonderful works of Daumier, a realistic master of satirical drawings! The Crowd: A Study of the Popular Mind explain profound theories in the characteristics and causes of groups in simple language, and deeply analyzes social obedience and excessive obedience, rebellion of the crowds, culture of the crowds, ego dominated by others, movement of the crowds, ego-alienation, the bureaucratic process and the role of unconsciousness in social behavior. The Crowd: A Study of the Popular Mind has been commended and highly praised by persons, such as Freud, Roosevelt, Charles de Gaulle, Churchill, Liang Qichao, Liang Qixun and Zhou Zuoren. Although the language is pungent and the viewpoints are extreme, we can still feel the genius-like insights from it, so that it can enables us to better understand the history and the social phenomena and events from the perspective of psychology, and helps us see through the power, consumption and relationship in the era of Internet transformation.