Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB) < التاريخ < العلوم الإنسانية < آخر الأخبار

Jean-Paul Gaudilliere
Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry

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غلاف Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB)

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

€74.09

لغة الإنجليزية ● شكل EPUB ● صفحات 288 ● ISBN 9781317316862 ● الناشر Taylor and Francis ● نشرت 2015 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 4446687 ● حماية النسخ Adobe DRM

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Jean-Paul Gaudilliere

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