John Aylen 
Starting and Running a Small Business For Canadians For Dummies All-in-One 

The comprehensive, six-in-one package small businessentrepreneurs can’t afford to be without

With more Canadians considering starting their own smallbusinesses than ever before, there’s never been a greater need fora detailed, comprehensive guide to help budding entrepreneurs getoff the ground. Comprised of six books in one that cover everyaspect of running a business, from developing a business plan tomanaging growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers’ ventures meet with success.
* The ideal resource for the first-time entrepreneur in a marketwhen small businesses are growing fast
* Provides a wealth of management advice based on recent researchthat shows that when small businesses are successful, theyhire
* Includes the financial advice that keeps new businesses fromfolding within their first five years

Offering Canadians everything they need to know about startingtheir own companies within Canada, this six-book compilation isessential reading for anyone looking to make it big in the world ofsmall business.

قائمة المحتويات

Introduction 1

Book I: From Start to Finish and Everything in Between 7

Chapter 1: Small Business Essentials 9

Chapter 2: Getting Started 29

Chapter 3: Operating Your Business 57

Chapter 4: Looking to the Future of Your Business 87

Book II: Intellectual Property 121

Chapter 1: Introducing Intellectual Property 123

Chapter 2: Mastering Patents, Trademarks, and Copyrights 137

Chapter 3: Profiting from Intellectual Property 181

Book III: Business Planning 201

Chapter 1: Knowing Where You Want to Go 203

Chapter 2: Describing Your Marketplace 231

Chapter 3: Weighing Your Business’s Prospects 273

Chapter 4: A Sample Business Plan 301

Book IV: Bookkeeping 323

Chapter 1: Basic Bookkeeping: What It Is and Why You Need It 325

Chapter 2: Reporting Results 347

Chapter 3: Computer Options for Your Bookkeeping 373

Book V: Human Resources 381

Chapter 1: The People Picture 383

Chapter 2: Recruiting the Right People 395

Chapter 3: Retention: Critical in Any Business Environment 435

Chapter 4: Monitoring Ongoing Performance 463

Book VI: Marketing 483

Chapter 1: Getting Started in Marketing 485

Chapter 2: Sharpening Your Marketing Focus 509

Chapter 3: Creating and Placing Ads 519

Chapter 4: Reaching Your Market in More Ways 533

Book VII: Online Marketing 549

Chapter 1: Creating an Online Presence for Your Business 551

Chapter 2: Getting Started with Mobile Marketing 563

Chapter 3: Getting Ready to Use SEO and Web Analytics 571

Index 599

عن المؤلف

John Aylen has a small business that provides marketing and communications services to businesses, institutional clients and not-for-profit organizations of all sizes. He is a regular guest lecturer at the Dobson Centre for Entrepreneurial Studies at Mc Gill University and has been a judge at the John Molson School of Business International MBA Case Competition for more than 10 years. He is the author of a number of books on small business management and contemporary history. He has written widely on business topics for magazines and newspapers in Canada and has edited books on health care and business strategy as well as works of fiction.