John Gerzema & Michael D’Antonio 
Spend Shift 
How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards

Understanding the post-crisis consumer

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D’Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders.
* Explores a movement in society where the majority of American consumers are embracing both value and values
* Shows how post-crisis consumer expectations and behaviors will drive business decisions
* Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer

Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

قائمة المحتويات

Foreword, by Philip Kotler.

Introduction: Numbers and Their Meaning: Kansas City, Missouri.

The Enduring Impact of the Great Recession on Our Values andon Consumerism.

1 The New American Frontier: Detroit, Michigan.

‘Indestructible Spirit’–The Values of Optimism, Resiliency, and Opportunity.

2 Don’t Fence Me In: Dallas, Texas.

‘Retooling’–The Values of Self-Reliance, Faith, and Betterment.

3 The Badge of Awesomeness: Boston, Massachusetts.

‘Liquid Life’–The Values of Nimbleness, Adaptability, and Thrift

4 An Army of Davids: Tampa, Florida.

‘Cooperative Consumerism’–The Values of Community, Collaboration, and Respect.

5 Block Party Capitalism: Brooklyn, New York.

‘From Materialism to What’s Material’–The Values of Character, Authenticity, and Performance.

6 The Quality of the Lion: Las Vegas, Nevada.

Reinventing Business Models and Corporate Culture to Rebuild Trust.

7 The Citizen Corporation: Dearborn, Michigan.

How Large Institutions Are Becoming Truly Public Companies.

8 Innovation Nation: San Francisco, California.

America as an Emerging Market for Values-Led Ideas.

Coda: The Takeaway: Los Angeles, California.

Ten Ways the Modern Enterprise (and Individual) Can Thrive inthe Post-Crisis Age.

Suggested Reading.

Acknowledgments.

Notes.

About the Authors.

Index.

عن المؤلف

John Gerzema

Gerzema, chief insights officer of Young & Rubicam, is aninternationally known social theorist on consumerism. As aconsultant to corporate leaders, he is a pioneer in the use of datato identify social change that helps companies both anticipate andadapt to new consumer interests and demands. His book, The Brand Bubble (Jossey-Bass, 2008), is a Business Week bestseller and wasvoted #3 in Amazon’s best business books of 2008 and best marketingbooks of 2009 by strategy+business. Gerzema is anin-demand publicspeaker, and his TED speech, ‘The Post-Crisis Consumer, ‘ has beenviewed by tens of thousands of people.

Michael D’Antonio

D’Antonio is the author of more thana dozen books. Hisbiography, Hershey, was named one of Business Week’s best books of the year, and The State Boys Rebellion received similar honors from the Chicago Tribune and Christian Science Monitor. While at Newsday, D’Antonio won the Alicia Patterson Fellowship for journalists andwas a member of a team of reporters that won the Pulitzer Prize.His work has appeared in the New York Times Magazine, Esquire, Discover, the Los Angeles Times Magazine, and otherpublications.