Li Shihua 
Social Marketing 
Detonating the Fan Economy

This book helps readers clear the layers of the fog of social marketing, simplifying the complexity, telling many cases of reference value in easy-to-understand language, and directly describing the core of community marketing. It systematically introduces the concept, marketing plan and specific implementation methods of community marketing. It is not only a popularization book on the concept of social marketing, but also a practical desk guidebook.