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Margo Anderson & Lowell R. Jacobsen 
Profiles in Small Business 
A Competitive Strategy Approach

الدعم

A new analytical approach to small firms” cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to `ground” small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.

€36.42
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شكل EPUB ● صفحات 226 ● ISBN 9781134961481 ● الناشر Taylor and Francis ● نشرت 2002 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 4218489 ● حماية النسخ Adobe DRM
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