This book examines cross-cultural management within multinational enterprises (MNEs), focusing in particular on how cultural differences influence the transfer of knowledge between different units within individual corporations. It argues that improving cross-cultural management in international business should focus less on upgrading technology, and more on the capabilities and beliefs of individual employees.
لغة الإنجليزية ● شكل EPUB ● ISBN 9780203846759 ● الناشر Taylor & Francis ● نشرت 2010 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 2296386 ● حماية النسخ Adobe DRM
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