Ray Bradbury & Leigh Brackett 
Lorelei of the Red Mist 

He died—and then awakened in a new body. He found himself on a world of bizarre loveliness, a powerful, rich man. He took pleasure in his turn of good luck … until he discovered that his new body was hated by all on this strange planet, that his soul was owned by Rann, devil-goddess of Falga, who was using him for her own gain.