RICHARD LEWIS 
ABSOLUT BOOK. 
THE ABSOLUT VODKA ADVERTISING STORY

ABSOLUT BOOK is the illustrated history of the most-awarded magazine campaign of all time. It is the story of the advertising campaign’s origins, development and amazing success. The ads use the simple twp=word recipe to characterize the product (ABSOLUT PERFECTION), art (ABSOLUT WARHOL), cities, (ABSOLUT MANHATTAN). The book is written by one of hte brand’s chief architects at the advertising agency.