Alan Charlesworth has been involved in what we now call digital marketing in either practical, training, research or academic roles since 1996. He currently teaches marketing at a UK university where he spends much of his time encouraging students to question the content of academic journals and text books—including his own. His website can be found at Alan Charlesworth.com
11 Ebooks von Alan Charlesworth
Alan Charlesworth: Social Media Marketing
Published in 1837, Hans Christian Andersen’s The Emperor’s New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is …
EPUB
Englisch
DRM
€15.99
Alan Charlesworth: Die digitale Revolution
Was bedeutet die zunehmende digitale Durchdringung der Welt für uns? Wie muss Marketing für ein Onlinepublikum gestaltet sein? Und wie schafft man eine effektive Präsenz im Netz, optimiert Websites …
PDF
Deutsch
€8.99
Charlesworth Alan Charlesworth: Key Concepts in e-Commerce
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast …
EPUB
Englisch
DRM
€33.49
Alan Charlesworth: An Introduction to Social Media Marketing
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to th …
EPUB
DRM
€71.19
Alan Charlesworth: An Introduction to Social Media Marketing
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to th …
PDF
DRM
€71.28
Alan Charlesworth: Digital Revolution
A practical guide to the digital revolution which will give you the information and skills to succeed, in e Pub format Learn more about the digital revolution, you’ll find out how to assess online …
EPUB
Englisch
DRM
€3.49
Alan Charlesworth: Absolute Essentials of Digital Marketing
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a …
PDF
DRM
€24.80
Alan Charlesworth: Absolute Essentials of Digital Marketing
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a …
EPUB
DRM
€24.80
Alan Charlesworth: Digital Marketing
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated …
PDF
DRM
€54.84
Alan Charlesworth: Digital Marketing
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated …
EPUB
DRM
€54.92
Charlesworth Alan Charlesworth: Key Concepts in e-Commerce
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast …
EPUB
Englisch
DRM
€33.72
