Albert V. Guerrera Jr. 
Brass Ring 

The Brass Ring: Strategies and Habits to Be a Top Seller helps readers develop the essential habits necessary to become a successful salesperson. Learn the skills required to "build strong relationships" with customers-one of the most important aspects of selling. Author and salesman, Al Guerrera, shares his inside sales strategies and knowledge. He teaches skills critical to maintaining a steady flow of business: how to develop new business or customers; how to avoid the bad habits most salespeople inadvertently develop over time; and the importance of having a specific objective when making sales calls rather than just showing up!