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Andreas Meier & Henrik Stormer
eBusiness & eCommerce
Management der digitalen Wertschopfungskette

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Wie e Business und e Commerce realisiert werden, zeigt dieses Fachbuch anhand einer durchgehenden Fallstudie. Schritt für Schritt wird ein Internetshop für DVDs aufgebaut. Weitere Beispiele zeigen wie die Wertschöpfungskette via Web funktioniert und gemanagt wird: Produkt, Dienstleistung, Buchhaltung, Marketing, Vertrag, Vertrieb und Bezahlverfahren. Für Studierende, die es wissen wollen.

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Sprache Deutsch ● Format PDF ● ISBN 9783540280514 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2005 ● herunterladbar 3 mal ● Währung EUR ● ID 6375736 ● Kopierschutz Adobe DRM

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