Dr. Kleopatra Konstantoulaki is senior lecturer at the University of Westminster, United Kingdom. She holds a Ph D in marketing and is an active researcher in the area of consumer psychology and communication. She has published in several peer-reviewed academic conferences and journals.
2 Ebooks von Athanasios Poulis
Athanasios Poulis & Ioannis Rizomyliotis: Digital Branding Fever
Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital …
EPUB
Englisch
DRM
€15.99
Stavros Papakonstantinidis & Athanasios Poulis: R U #SoLoMo Ready?
In today’s highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of So Lo Mo consumers …
EPUB
Englisch
DRM
€17.53
