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Summary: Don’t Think of an Elephant! 
Review and Analysis of George Lakoff’s Book

The must-read summary of George Lakoff’s book: “Don’t Think of an Elephant!: Know Your Values and Frame the Debate”.



This complete summary of “Don’t Think of an Elephant!” by George Lakoff, an influential cognitive linguist, reveals the way conservatives think and how to counter their arguments. In his book, the author explains in detail how conservatives have framed the debate and provides examples of how to reframe it by knowing your values and identity. Lakoff has drawn from his years of experience to provide readers with this practical political handbook on how to finally win the debate.

Added-value of this summary:

• Save time

• Understand how political discourse and debate work in the context of US elections

• Expand your knowledge of American politics and democracy

To learn more, read “Don’t Think of an Elephant!” and discover how American liberals can finally reframe the debate away from playing into the hands of conservative interests.