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Summary: The Customer-Funded Business 
Review and Analysis of Mullins‘ Book

The must-read summary of John Mullins‘ book: ‚The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers’ Cash‘.



This complete summary of the ideas from John Mullins‘ book ‚The Customer-Funded Business” tells you to forget about the complicated methods of securing start-up funding. According to Mullins, the best way of getting the funding is from your future customers. If you can find enough customers who will pay for the solution that you’re offering to their problem, this is the perfect way of starting a customer-funded business.



There are five different customer-funded business models:

1. Matchmaker

2. Pay-in-advance

3. Subscription

4. Security/Flash sales

5. Service-to-product



This summary will take you through all five of these different business models, giving you all the information you need to decide which approach will work best for you. 




Added-value of this summary:

• Save time

• Stop applying for start-up funding and get the money from your future customers

• Find out which customer-funded business model is right for your business




To learn more, read “The Customer-Funded Business” and find out how you can secure start-up funding from your customers!