Chen Yu’an 
Root of Human Nature 
互联网思想的本质 Root Of Human Nature: Essence Of Internet Thoughts

The book, The Root of Human Nature: The Essence of Internet Thinking, is divided into 16 chapters. In the book, the author elaborates from aspects such as "The Essence and Future", "The Risks and Opportunities", "The Puzzles and Truth" and "The Pain of Innovation" of Internet Commerce, as well as "The Marketing-Oriented Changes", "The Customer Migration Trend", "The Monopoly Path Selection", "The Cost Control Method" and "The Supply Extraction" in the 2.0 Era, explains the problems such as the anti-long tail theory, e-commerce location selection, rational use of big data and public use of search engines, and points out that all industries in the future long to entertainment industry. It is particularly worth mentioning that many novel concepts, such as fan collapse, toy thinking, strategic premature beat, free seller, platform vulnerability, loser marketing, are also put forward in the book, which is very refreshing. This book is an essential reference book for the growth of enterprises. It is suitable for all professionals who are committed to the rapid growth of enterprises and enhancement of their comprehensive strength. It is also a great enlightenment for start-ups and companies that are not deeply involved in the Internet and in a slow development state.