David Howell 
The Small Business Guide to Apps 
How your business can use apps to increase market share and retain more customers

If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards.
Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for.
This book isn’t about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It’s a focused guide about the business of apps for those whose time is money.
Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.

Inhaltsverzeichnis

About the Author
Introduction
1. There’s an App for That
2. The Business of Apps
3. Mobile Payments and M-commerce
4. How to Create an App for Your Business
5. Choosing Your Platform(s) and Building Your App
6. Building an App – Case Study
7. Marketing Your App
8. How to Price Your App
RESOURCES

Über den Autor

Dave Howell is Nexus Publishing. He has been working as a freelance writer, journalist and publisher for the last 20 years, specialising in technology and business subjects. His work has appeared in the national press and many of the leading technology and business magazines.
Nexus Publishing is a writing and publishing service that specialises in business and technology content creation. From consumer magazines to highly specialist trade journals, David’s writing has appeared in a wide range of publications. As a business writing service, Nexus Publishing is also a micro publisher of print magazines and e-publications.