David Silverman 
Interpreting Qualitative Data 

In his signature pragmatic and friendly style, David Silverman acts as your stand-in supervisor in the seventh edition of this book, taking you step-by-step through different methods for making sense of qualitative data. 



Whether you are interested in analysing visual images, interviews, focus groups or online data, this book provides a clear framework for using qualitative data to answer your research questions. 



The book provides: 

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A strong grounding in research design principles so you can embed best practice into your research project.

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Diverse real-world examples so you can see how principles are applied in practice.

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Coverage of new developments in qualitative research including working with online data.



If you are new to qualitative research or conducting your first research project in the social sciences, this book gives you the practical grounding in qualitative methods you need to get started.

Inhaltsverzeichnis

PART I THEORY AND METHOD IN QUALITATIVE RESEARCH

Chapter 1: What is Qualitative Research?

Chapter 2: Models of Qualitative Research

Chapter 3: Designing a Research Project

Chapter 4: Generalising from Qualitative Data

Chapter 5: Credible Qualitative Research

Chapter 6: Research Ethics

Chapter 7: Data Analysis

PART II METHODS

Chapter 8: Interviews

Chapter 9: Focus Groups

Chapter 10: Ethnography

Chapter 11: Documents and Digital Data

Chapter 12: Talk-in-Interaction

Chapter 13: Visual Data

Chapter 14: Mixed Methods

PART III IMPLICATIONS

Chapter 15: Writing Your Report

Chapter 16: The Relevance of Qualitative Research

Chapter 17: The Potential of Qualitative Research: Eight Reminders

Über den Autor

David Silverman trained as a sociologist at the London School of Economics and the University of California, Los Angeles. He taught for 32 years at Goldsmiths, University of London, where he is now Emeritus Professor in the Sociology Department as well as Visiting Professor in the Business Schools, King’s College, London, Leeds University and University of Technology Sydney and Adjunct Professor, Faculty of Education, Queensland University of Technology. He is interested in conversation and discourse analysis and he has researched medical consultations, shelters for homeless people and HIV-test counselling.He is the author of Doing Qualitative Research (sixth edition, 2022) and A Very Short, Fairly Interesting, Reasonably Cheap Book about Qualitative Research (second edition, 2013c). He is the editor of Qualitative Research (fifth edition, 2021) and the Sage series Introducing Qualitative Methods. In recent years, he has offered short, hands-on workshops in qualitative research for universities in Europe, Asia, Africa and Australia. Now retired from full-time work, he aims to watch 100 days of county cricket a year. He also enjoys spending time with his grandchildren and great-grandsons as well as voluntary work in an old people’s home where he chats and sings with residents.