Emma Baulch & Amina Tariq 
mHealth Innovation in Asia 
Grassroots Challenges and Practical Interventions

This open access book offers a detailed account of a range of m Health initiatives across South, Southeast and East Asia. It provides readers with deep insights into the challenges such initiatives face on the ground, and a view of the diverse cultural contexts shaping strategies for overcoming these challenges. The book brings together various discussions on the broader m Health literature, and demonstrates how a research focus on diverse Asian contexts influences the success and/or failure of current m Health initiatives. It also highlights the important roles social scientists can play in advancing theoretical approaches, as well as planning, implementing and evaluating m Health initiatives. The book is a valuable resource for project planners, policy developers in NGOs and government institutions, as well as academics, researchers and students in the fields of public health, communications and development studies.