Florence Scovel Shinn 
The power of the spoken word 

The Power of the Spoken Word is a self help book by Florence Scovel Shinn, published in 1945. The book takes you to the heart of Shinn's teachings by emphasizing the importance of affirmations and how they change your life. By paying more attention to how we speak, and hence how we think, we can change our circumstances for the better. This book will help you make the positive changes that you've always wanted to make.