H. P. Blavatsky 
Lucifer: A Theosophical Magazine. Volume I 

What’s in a name? Very often there is more in it than the profane is prepared to understand, or the learned mystic to explain. It is an invisible, secret, but very potential influence that every name carries about with it and ‚leaveth wherever it goeth.‘ Carlyle thought that ‚there is much, nay, almost all, in names.‘ ‚Could I unfold the influence of names, which are the most important of all clothings, I were a second great Trismegistus, ‚ he writes.

The name or title of a magazine started with a definite object, is, therefore, all important; for it is, indeed, the invisible seedgrain, which will either grow ‚to be an all-over-shadowing tree‘ on the fruits of which must depend the nature of the results brought about by the said object, or the tree will wither and die. These considerations show that the name of the present magazine-rather equivocal to orthodox Christian ears-is due to no careless selection, but arose in consequence of much thinking over its fitness, and was adopted as the best symbol to express that object and the results in view.

Now, the first and most important, if not the sole object of the magazine, is expressed in the line from the 1st Epistle to the Corinthians, on its title page. It is to bring light to ‚the hidden things of darkness, ‚ (iv. 5); to show in their true aspect and their original real meaning things and names, men and their doings and customs; it is finally to fight prejudice, hypocrisy and shams in every nation, in every class of Society, as in every department of life. The task is a laborious one but it is neither impracticable nor useless, if even as an experiment.