Jennifer DeRosa 
Building DIY Websites For Dummies 

Create an attractive website that draws in visitors – no coding required!

There’s more to building a website than just picking a theme and dropping in text and images. Creating a site that attracts visitors and turns those visitors into customers requires some professional insight and a few tips and tricks. Building DIY Websites For Dummies guides non-designers through the steps of creating an attractive and effective website using today’s top web-based tools. This book helps you launch or improve your website designed to boost your entrepreneurial endeavors, small business, or personal passion. With this easy-to-follow Dummies guide, you can skip learning the complicated coding that runs a site and focus on the parts that attract visitors (and search engines). Grab this book and get expert insight on how to craft a usable design, create site content, improve site findability, and convert browsers into buyers.

* Discover how to select hosting services, email providers, and beginner-friendly website creators

* Build your own website without needing to learn any code

* Learn how to create an attractive design, develop content, and present it all in a way that will appeal to your target audience

* Improve your site’s search engine findability and resonate with your target customer

This Dummies guide is an excellent choice for non-designers who want to create a website without hiring someone to do it for them. Learn the ropes, follow the best practices, and launch your site!

Inhaltsverzeichnis

Introduction 1

Part 1: Getting Started with DIY Websites 7

Chapter 1: From Groundbreaking to Grand Opening: Constructing Your Website Step by Step 9

Chapter 2: Laying Your Website’s Foundation 21

Part 2: Creating a Site That People Will Visit 47

Chapter 3: Resonating with Visitors 49

Chapter 4: Nailing SEO Basics: Search Engine Optimization 101 71

Chapter 5: Killing It with Keywords 97

Part 3: Architecting Plans for Your Website 109

Chapter 6: A Place for Everything and Everything in Its Place 111

Chapter 7: Content Scaffold: Supporting Your Website’s Information 129

Chapter 8: Preparing Your Site’s Content 171

Part 4: Designing and Laying Out Your Website 201

Chapter 9: Deconstructing the Anatomy of Web Pages 203

Chapter 10: Unfurling the Canvas of Design Options 223

Chapter 11: Generating Leads from Your Website 251

Part 5: Going Live and Measuring Results 271

Chapter 12: Optimizing Each Page for Search (On-Page Optimization) 273

Chapter 13: Ribbon-Cutting in Cyberspace: Your Website’s Grand Opening 285

Chapter 14: Securing Your Website 299

Chapter 15: Keeping Up with the Joneses: Measuring What You Built and Making It Better 309

Part 6: The Part of Tens 329

Chapter 16: The Ten Commandments of Building a Successful Website 331

Chapter 17: Ten Rookie Mistakes to Avoid 341

Index 351

Über den Autor

Jennifer De Rosa is the founder of Toto Coaching, which walks the DIY website builder through the process of building a website from start to finish. Jennifer has been building websites since 1994. She formed her web development agency in 2001, growing it into a successful website development agency over two decades.