Dr. Kleopatra Konstantoulaki is senior lecturer at the University of Westminster, United Kingdom. She holds a Ph D in marketing and is an active researcher in the area of consumer psychology and communication. She has published in several peer-reviewed academic conferences and journals.
2 Ebooks von Kleopatra Konstantoulaki
Athanasios Poulis & Ioannis Rizomyliotis: Digital Branding Fever
Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital …
EPUB
Englisch
DRM
€15.99
Ioannis Rizomyliotis & Kleopatra Konstantoulaki: Business-to-Business Marketing Communications
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable result …
PDF
Englisch
€58.84
