Ebook > Sozialwissenschaft > Wirtschaft > Manfred Bruhn & Heribert Meffert: Exzellenz im Dienstleistungsmarketing (PDF)

Manfred Bruhn & Heribert Meffert
Exzellenz im Dienstleistungsmarketing
Fallstudien zur Kundenorientierung

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Cover von Manfred Bruhn & Heribert Meffert: Exzellenz im Dienstleistungsmarketing (PDF)

Manfred Bruhn und Heribert Meffert zeigen anhand von acht ausgewählten Best-Practice-Fallstudien aus unterschiedlichen Branchen (wie z.B. Advance Bank, Deutsche Post/Euro Express, Migros, UPS) exemplarisch auf, wie sich Unternehmen in Dienstleistungsmärkten durch eine konsequente Kundenorientierung im Markt durchgesetzt haben.

Zum besseren Nutzen für den Leser erfolgt die Darstellung der Fallstudien in einer ähnlichen Struktur.

€39.85

Sprache Deutsch ● Format PDF ● ISBN 9783322823939 ● Verlag Gabler Verlag ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6413705 ● Kopierschutz Adobe DRM

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