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Marketing
Grundlagen fur Studium und Praxis

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Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 3. Auflage wurde die bewährte Gliederung des Buches beibehalten. Einzelne Kapitel wurden durch Integration aktueller Entwicklungen des Marketing auf den neuesten Stand gebracht.

€42.37

Sprache Deutsch ● Format PDF ● ISBN 9783322948311 ● Verlag Gabler Verlag ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6311684 ● Kopierschutz Adobe DRM

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