Marsha Collier 
Starting an eBay Business For Dummies 

The gold standard for e Bay users who want to get serious about
selling

Want to turn your e Bay use into a steady revenue stream? Come to
where everyone starts, with a copy of the latest edition of
Starting an e Bay Business For Dummies. EBay superstar author
Marsha Collier packs the fourth edition of her mega-selling book
with everything you need to know, from how to tap the explosive
power of social media for promoting your business to the very
latest on e Bay?s fees and payment structure, how to maintain your
own customer service center, ways to build an audience, and much
more.

* Shows you how to lay the foundation for a business by setting
up a store and reviews legal requirements and restrictions

* Helps you price and source your merchandise

* Explores how to attract an audience using social media through
your own site

* Gives you a quick MBA in budgeting, money transactions,
customer service, shipping, and more

* Offers insight on other sellers who have been successful on
e Bay and what you can learn from them

Kick-start your e Bay business and get profitable with this
must-have guide from e Bay superstar Marsha Collier.

Inhaltsverzeichnis

Introduction 1

Part I: Getting Serious about e Bay 7

Chapter 1: Launching Your Business on e Bay 9

Chapter 2: The Finer Points of e Bay Selling 31

Chapter 3: Cool e Bay Tools 57

Chapter 4: Safe Selling Equals Profitable Sales 83

Chapter 5: Expanding Sales with an e Bay Store 103

Part II: Setting Up Shop 119

Chapter 6: Finding Merchandise to Up Your Profits 121

Chapter 7: Pricing Your Items to Sell 139

Chapter 8: Establishing and Marketing Your Web Site 151

Part III: Business Is Business — Time to Get Serious 167

Chapter 9: Software Built for Online Auctions 169

Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185

Chapter 11: Setting Up Listings That Sell 199

Chapter 12: Providing Excellent Customer Service 219

Chapter 13: Collecting Your Money 231

Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249

Part IV: Your e Bay Back Office 263

Chapter 15: Getting Legal: Understanding Taxes and Licenses 265

Chapter 16: Savvy Record Keeping — Keeping the Tax Man at Bay 277

Chapter 17: Building an e Bay Back Office 293

Part V: The Part of Tens 311

Chapter 18: Ten (or So) Sellers Who’ve Made the Jump from Hobby to Profits 313

Chapter 19: Ten Other Places to Move Your Merchandise 323

Appendix A: e Bay Business Glossary 333

Appendix B: The Hows and Whys of a Home Network 339

Index 345

Über den Autor

Marsha Collier is a world-renowned e Bay maven, sought-after speaker, and bestselling author on e Bay topics, with more than a million copies of her books in print. She has written all editions of e Bay For Dummies, Starting an e Bay Business For Dummies, and e Bay Business All-in-One For Dummies.