Ouvrage Collectif 
The Google+ Business Blueprint 

Launched in June 2011, Google+ is a new social network that is attracting some serious attention of marketers.In just a few months, the platform has amassed 40 million+ users, nearly one third of Linked In’s 135 million membership base. Despite this impressive growth, the adoption of Google+ doesn’t yet compare to that of Facebook, which has more than 800 million users. But who knows what’s going to happen next and can you afford to ignore it?Ever since its launch, Google+ has been open to individuals to share stories with their Circles, get involved in discussions, post photos, and participate in video conference calls (called Hangouts).However, the social network didn’t provide businesses with much value, and many marketers were left wondering how to truly benefit from Google+.In early November, Google+ finally rolled out business pages. Now the platform not only enables companies to create pages, but also encourages businesses to grow their following. “I expect brands will notice this and will build marketing plans around it, ” said Bradley Horowitz, vice president for products at Google+ in an article for The New York Times. His statement definitely reinforces the potential of the social network for marketing purposes.