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Ralph Fuerderer & Andreas Herrmann
Optimal Bundling
Marketing Strategies for Improving Economic Performance

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Cover von Ralph Fuerderer & Andreas Herrmann: Optimal Bundling (PDF)

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

€161.57

Sprache Englisch ● Format PDF ● ISBN 9783662091197 ● Herausgeber Ralph Fuerderer & Andreas Herrmann ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6357356 ● Kopierschutz Adobe DRM

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