Ebook > Naturwissenschaft > Medizin > Pflege > Sandra Grootz & Mathias Brandstädter: Personalmarketing im Pflegedienst (PDF)

Sandra Grootz & Mathias Brandstädter
Personalmarketing im Pflegedienst
Erfolgreiche Personalsuche für Krankenhaus und Pflegeheim

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Cover von Sandra Grootz & Mathias Brandstädter: Personalmarketing im Pflegedienst (PDF)

Kliniken, Pflegeheime und andere Gesundheitseinrichtungen suchen derzeit händeringend qualifizierte Bewerber für offene Stellen im Pflegedienst. Was tun? Die Stellenanzeige hat ausgedient: Wie und wo spricht man heutzutage qualifizierte Bewerber an? In diesem Praxisbuch lernen Sie zielgruppenspezifische Marketingmaßnahmen für die erfolgreiche Suche von Pflegepersonal kennen. Dazu gehören u.a. Imagekampagnen auf kommunaler Ebene und überregionaler Ebene, Filmsequenzen auf Youtube und die Präsenz in sozialen Medien.

Ein Muss für alle Pflegedirektoren, Pflegedienstleitungen, Leitungen von Pflegeheimen sowie für Kommunikationsverantwortliche und Personalmanager in Krankenhäusern und Pflegeheimen.

€39.99

Inhaltsverzeichnis

Grundlagen und Einführung.- Maßnahmenpaket Personalmarketing.- Personalmarketing – aus dem Alltag einer Klinikpflegedienstleitung.- Einsatz von crossmedialen Kampagnen.- Controlling und Effizienznachweis.

Über den Autor

Sandra Grootz, seit 2014 stellv. Leitung Unternehmenskommunikation/Marketing an der Uniklinik RWTH Aachen
Dr. Mathias Brandstädter, seit 2012 Leiter Unternehmenskommunikation/Marketing an der Uniklinik RWTH Aachen
Florian Schaefer, seit 2013 Referent für externe Unternehmenskommunikation und Praxiskommunikation an der Uniklinik RWTH Aachen
Kristin Huthwelker, seit 2016 pflegerische Departmentleitung Konservative Medizin am Universitätsklinikum Düsseldorf

Sprache Deutsch ● Format PDF ● Seiten 135 ● ISBN 9783662541043 ● Dateigröße 5.9 MB ● Verlag Springer Berlin Heidelberg ● Ort Heidelberg ● Land DE ● Erscheinungsjahr 2018 ● herunterladbar 24 Monate ● Währung EUR ● ID 6673099 ● Kopierschutz Soziales DRM

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