Simon James & Bill Jordan 
Putting the Family First 
Identities, decisions, citizenship

First published in 1994, Putting the Family First is a study of better-off couples that clarifies the relationship between individualism and family values. Partners‘ cultural practices focus on "making something of themselves", being "supportive" of each other, and spending "quality time" with children. But their economic strategies are directed towards competition for positional goods, especially higher education and good jobs for their offspring. The authors argue that, although these strategies are rational for individual families, they are collectively wasteful and mutually frustrating, and construct a narrow and exclusive version of citizenship. Such private morality depletes civic culture, and is socially costly. This revealing study provides a valuable text for students, with considerable appeal for courses in sociology, social policy, gender and cultural studies. It will be of broader interest to others connected to avoid the unravelling of our social fabric.