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Susanne Roth
Marketing von Reiseveranstaltern
Die Stimmung als Erfolgsfaktor

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Susanne Roth analysiert Determinanten, Verläufe und Wirkungen der Stimmung von Urlaubern und entwickelt aufgrund von Erkenntnissen der Marketing-, Stimmungs- und Tourismusforschung ein Hypothesensystem, das sie mittels einer empirischen Untersuchung überprüft.

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Sprache Deutsch ● Format PDF ● ISBN 9783663087236 ● Verlag Deutscher Universitatsverlag ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6388987 ● Kopierschutz Adobe DRM

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