Veronique Vienne & Steven Heller 
Becoming a Graphic and Digital Designer 
A Guide to Careers in Design

Begin your graphic design career now, with the guidance of
industry experts

Becoming a Graphic and Digital Designer is a single
source guide to the myriad of options available to those pursuing a
graphic design career. With an emphasis on portfolio requirements
and job opportunities, this guide helps both students and
individuals interested in entering the design field prepare for
successful careers. Coverage includes design inspiration, design
genres, and design education, with discussion of the specific
career options available in print, interactive, and motion design.
Interviews with leading designers like Michael Bierut, Stefan
Sagmeister, and Mirko Ilic give readers an insider’s perspective on
career trajectory and a glimpse into everyday operations and
inspirations at a variety of companies and firms.

Design has become a multi-platform activity that involves
aesthetic, creative, and technical expertise. Becoming a Graphic
and Digital Designer shows readers that the field once known as
‚graphic design‘ is now richer and more inviting than ever
before.

* Learn how to think like a designer and approach projects
systematically

* Discover the varied career options available within graphic
design

* Gain insight from some of the leading designers in their
fields

* Compile a portfolio optimized to your speciality of choice

Graphic designers‘ work appears in magazines, advertisements,
video games, movies, exhibits, computer programs, packaging,
corporate materials, and more. Aspiring designers are sure to find
their place in the industry, regardless of specific interests.
Becoming a Graphic and Digital Designer provides a roadmap
and compass for the journey, which begins today.

Inhaltsverzeichnis

Preface

SECTION ONE: GRAPHIC DESIGN

Chapter 1: Inspirations and Motivations

Chapter 2: Starting a Studio or Working for Someone Else

Chapter 3: Partners on Partnering

SECTION TWO: DESIGN GENRES

Chapter 4: Letters and Type

Chapter 5: Logos and Marks

Chapter 6: Books and Book Jackets

Chapter 7: Editorial Design

Chapter 8: Social Innovation

Chapter 9: Branding and Packaging

Chapter 10: Illustration Design

SECTION THREE: TRANSITIONAL DESIGN

Chapter 11: Understanding Change

Chapter 12: Eccentrics and Design Quirkiness

Chapter 13: What Comes Next

SECTION FOUR: DIGITAL DESIGN

Chapter 14: Interactive Multimedia Installations and Interfaces

Chapter 15: Designing Apps for Mobile Devices

Chapter 16: E-Commerce with a Soul

Chapter 17: User Experience Specialists

Chapter 18: Geeks, Programmers, Developers, Tinkerers

SECTION FIVE: DESIGN EDUCATION

Appendix 1: College Directory

Appendix 2: Additional Reading

Index

Über den Autor

Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the ‚Visuals‘ column for the New York Times Book Review.

Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.