Yu Dan 
On Language Power 

On Language Power is Professor Yu Dan“s academic insights record in her Japan trip and fierce battles between the thought of Confucius family with Kong Jian as the immediate descendant of the 75th generation of Confucius and what Professor Yu Dan has gained from studying The Analects of Confucius. The book covers her views on The Analects of Confucius, the lecture presented in Japan and Kong Jian“s profound elaboration of Confucian thought. Furthermore, Kong Jian tells us the representation of Confucianism as the greatest cultural soft power in China and Confucian marketing achievement in the areas of going global of Confucianism and the thought of The Analects of Confucius from various perspectives.