Small Business Book Award Winner 2013, Small Business
Book Awards
The secrets of the UK’s biggest online entrepreneurs
revealed
Thinking of starting a business? Already have a business online
and looking to take it to the next level? The wonderful world wide
web has made creating a start-up that much easier. Thousands of
people are out there reaping the rewards the web can bring. If you
want to join them, you’ve come to the right place.
Profiling today’s foremost web entrepreneurs, Lucy Tobin – who
meets successful business founders every week writing an enterprise
column for The Evening Standard – takes us through
their start-up stories and maps out exactly what’s made them so
successful. You’ll hear first hand from the bright sparks
behind some of the UK’s top online businesses. With interviews,
practical advice and insights, you’ll learn how they did it, what
they recommend, and how you can do it too.
Book Awards
The secrets of the UK’s biggest online entrepreneurs
revealed
Thinking of starting a business? Already have a business online
and looking to take it to the next level? The wonderful world wide
web has made creating a start-up that much easier. Thousands of
people are out there reaping the rewards the web can bring. If you
want to join them, you’ve come to the right place.
Profiling today’s foremost web entrepreneurs, Lucy Tobin – who
meets successful business founders every week writing an enterprise
column for The Evening Standard – takes us through
their start-up stories and maps out exactly what’s made them so
successful. You’ll hear first hand from the bright sparks
behind some of the UK’s top online businesses. With interviews,
practical advice and insights, you’ll learn how they did it, what
they recommend, and how you can do it too.
Table of Content
Acknowledgements viiAbout the Author ix
Introduction 1
Part One: The Story Behind 9
1. Wonga 11
2. Moonpig 21
3. Mumsnet 29
4. Just Giving 37
5. Zoopla 47
6. Go Compare 55
7. Groupon / My City Deal 63
8. Spare Room 71
9. Made.com 81
10. Moo.com 89
11. Enternships 97
Part Two: Advice 105
12. The Lightbulb Moment 107
13. The Idea: Checking it Out 113
14. Setting up a Business 121
15. Creating a Website 151
16. Getting Your Site Known: Marketing 175
17. Expansion and Exit 189
Resources 197
About the author
Lucy Tobin is a newspaper business journalist and writes a weekly feature on entrepreneurs in the Evening Standard. She has commentated on entrepreneurship in Britain on TV including BBC News, Show me the Money and on radio including BBC Radio 5 Live and Talk Sport. She has also done several TV appearances on BBC Breakfast.Since graduating with a First from Oxford in 2008, she’s held full-time journalistic positions at The Times, The Evening Standard (where she currently works) and The Daily Express, and has written 500+ articles for other newspapers including The Guardian, Independent, Sunday Times Magazine, Daily Telegraph, Boston Globe, Toronto Star, plus magazines like Prima, The Lady and Grazia.
She is the author of two previous books, Pimp Your Vocab (Portico, 2009) – a parent’s guide to the slang words kids don’t want you to know – and A Guide to Uni Life (Trotman, 2009) -a student’s guide to university. She marketed both these books with lead-length articles in The Guardian, Sunday Times, Evening Standard, and other articles in the Daily Mail, The Sun, and Independent. She also had tag-lines referencing the books in articles in Grazia and talked about them in TV appearances on BBC Breakfast, a vast number of BBC local radio stations, LBC radio, plus foreign radio stations in the US, South Africa and Spain.
Language English ● Format EPUB ● Pages 256 ● ISBN 9780857083029 ● File size 0.5 MB ● Publisher John Wiley & Sons ● Published 2012 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 2452452 ● Copy protection Adobe DRM
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