Paul Kitcatt 
We Care For You 

Margaret Woodruff is slowly dying in a care home. When her son is presented with the chance of exceptional care in her final months, he finds the offer hard to resist.



Winifred is assigned to Margaret’s care. She’s a Helper: a new kind of carer that’s capable, committed and completely tireless – because she’s a synthetic human being.



Under Winifred’s care Margaret’s health improves beyond everyone’s expectations, and Winifred begins to learn from Margaret what it means to be alive. After all, she has a lifetime of experience to pass on – and in a world where youth is the ultimate prize, perhaps it takes a robot to recognise the value of old age.



But how will Winifred use what she learns from Margaret – and what does she truly want from her?

About the author

Paul Kitcatt was a bookseller and an English teacher before being lured into the world of advertising. He started as a copywriter and then became creative director, and in 2002 founded his own agency with three partners. It did well, with clients such as Waitrose, VSO, Lexus, the NSPCC, AXA, Virgin and WWF. Throughout his career, he continued to write – for clients, for the trade press, and when possible, for himself. He left his agency last year, and wrote his first novel, We Care For You. During his time in advertising, the digital revolution transformed his business and the entire industry, as it has everything, everywhere. Technology is changing the world, and us with it, and the journey has only just begun. Paul’s novel is about where it might take us next. Paul is married with four children and lives in London.